Improve user experience and create team cohesion by mapping your customer's journey with your product.
How do you measure customer engagement? Likes, clicks, and purchases are often the default metrics to turn to, but they don’t tell the whole story.
You need to know how much customers feel they’re in a relationship with your product, business or brand to truly measure customer engagement.
Is your product part of your customers’ daily lives? Does it fit harmoniously and instinctively into their world? Customer engagement is pivotal to UX design because of this, and one of the best tools to examine it is the customer journey map.
Customer journey map analyzing the daily life of the dyslexic child, with the person involved and the different touch points. Read about importance of a customer journey map how to create audience and that seek to interrupt customers from their daily lives. And when in customer journey mapping we've developed a simple work shop activity to help extract empathy from stake holders.
