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So, you’ve conducted some user research, analyzed your findings, are ready to impact some serious design action and are wondering what comes next?
Communicating your research findings is just as important as doing the research, and how you approach that will affect how effectively those juicy insights are implemented.
Miss the mark, and they won’t be of value to anyone, because all your hard work will be gathering dust in the corner somewhere.
Get it right, the project will move forward, your team will get what they need and maybe—just maybe—as an added bonus, you might also have a positive impact on your organization’s research culture which is essential to growing its UX maturity.
Greater UX maturity in an organization means more understanding about what we do, more resources, more of a voice in the organization at the strategic level and ultimately, better outcomes for users. That might sound like a big responsibility, but it’s a lot easier than it sounds!
Read on to discover some practical ways to help you effectively communicate your research findings and avoid that dusty corner for good.
Ashlea McKay
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