A new year and a new look for Expedia is revealed. The travel web site has unveiled a somewhat less playful logo than the one they’ve been sporting for the past ten years. The bright bubblegum yellow and blue colors of the old logo have been replaced with a more sombre dark blue palette. The airplane symbol is still there but in a more sophisticated stylised shape. The new logo also comes with the tagline, “Where You Book Matters.” set in a somewhat mechanical “handwritten” typeface.
New Expedia Logo With Tagline
Expedia was born in 1999 as a division of Microsoft. It was later bought by Ticketmaster and in 2005 Expedia went out on their own. Throughout its lifetime the logo consisted of a blue bubble with a little yellow cartoon airplane flying around it. Initially the logo included “.com” but this was eventually dropped as Expedia expanded around the globe with multiple sites.
Old Logo With Cartoon Style Symbol
Paul Leonard, VP of brand marketing at Expedia says of the logo;
As before, an airplane and circular blue “globe” make up the new logo. But the plane is white, not yellow, and the whole look and feel is “less cartoonish,”. We were striving for a more timeless and classic aesthetic, It’s a little less whimsical and more sophisticated.
Quote from the Seattle Times.
The new logo is part of a larger re-brand with television advertising by Martin Agency. Personally I like the new logo. I’ve seen commentary about it being boring and maybe they are losing something by getting rid of the cartoon style, but I think it looks quite elegant. I’m not sure I fully understand the new tagline but that’s another story.
What do you think of the new logo? Is the new sophisticated look an improvement or has character been lost?
Frequently Asked Questions (FAQs) about Expedia’s New Logo
What is the significance of Expedia’s new logo?
The new logo of Expedia is a significant shift from its previous design. It represents the company’s evolution and its commitment to being more than just a travel booking site. The new logo, featuring a small airplane circling a globe, symbolizes Expedia’s mission to help people go places and makes it easier for travelers to navigate the world. It’s a visual representation of the company’s dedication to providing a comprehensive, user-friendly travel platform.
How does the new logo reflect Expedia’s brand identity?
Expedia’s new logo reflects its brand identity by emphasizing its global reach and comprehensive services. The globe in the logo signifies the company’s worldwide presence, while the airplane represents the travel services it offers. The simplicity and modernity of the design align with Expedia’s commitment to providing easy and accessible travel solutions.
What was the reason behind Expedia’s logo change?
The change in Expedia’s logo was driven by the company’s desire to evolve with the changing travel industry and to better represent its mission and services. The new logo is a part of a broader rebranding effort by Expedia to position itself as a full-service travel company that caters to every aspect of the traveler’s journey.
How has the public reacted to Expedia’s new logo?
The public reaction to Expedia’s new logo has been generally positive. Many appreciate the modern, clean design and feel that it accurately represents Expedia’s global presence and comprehensive travel services. However, like any change, it has also faced some criticism from those who preferred the old logo.
How does Expedia’s new logo compare to those of its competitors?
Compared to its competitors, Expedia’s new logo stands out for its simplicity and symbolism. While many travel companies use abstract designs, Expedia’s logo clearly represents its services with the use of a globe and airplane. This makes it instantly recognizable and easy to associate with travel.
What does the airplane in Expedia’s new logo represent?
The airplane in Expedia’s new logo represents the company’s core service – travel. It’s a symbol of the journeys that Expedia facilitates for its customers, whether they’re flying across the world or booking a local getaway.
What does the globe in Expedia’s new logo represent?
The globe in Expedia’s new logo represents the company’s global reach. It signifies that Expedia operates worldwide, offering travel services to customers across the globe.
How does the new logo align with Expedia’s mission?
The new logo aligns with Expedia’s mission to help people go places and experience the world. The globe and airplane symbolize travel and exploration, which are at the heart of Expedia’s services.
What was the process behind designing Expedia’s new logo?
The process behind designing Expedia’s new logo involved a thorough understanding of the company’s brand identity, mission, and services. The design team aimed to create a logo that would visually represent these elements in a simple and modern way.
How does the new logo impact Expedia’s brand image?
The new logo positively impacts Expedia’s brand image by reinforcing its position as a global, full-service travel company. The modern design reflects the company’s forward-thinking approach and commitment to providing easy and accessible travel solutions.
Jennifer Farley is a designer, illustrator and design instructor based in Ireland. She writes about design and illustration on her blog at Laughing Lion Design.
