I’m going to need to be putting together a media kit for a gaming network I run. What exactly needs to go into this kind of thing? Of course traffic numbers, information about visitors that I might have available. Maybe positioning/pricing? We’re just beginning to pursue impression-based banners/advertising instead of CPC banners.
Do any of you have any media kits that I could look at, or any great resources?
In fact… I’d love to see a sitepoint article on this 
- Update *
We actually have 3 network sites, 1 main hub, and then 2 are game-specific. How should we approach the media kit?