I’m hoping some of you can provide a little advice/help please!
I recently sold some direct advertising on my website to a PR company who is working on behalf of their client. They’ve purchased 3 ad spots on my site for a set number of impressions over a 1 month period. I’ve never done anything like this before and am feeling a little nervous about the whole thing.
Just a little background, they approached me and asked me to provide some mockups for the ad spots which I did (this was when they were pitching to the client)…a month down the line they’ve approached me to go ahead with this. In the mean time I’ve been working on a redesign which will go live before their campaign is due to start. The ad spots are still the same so that’s not an issue although I’ve made the site design more flexible to allow larger sized ads.
I’ve been asked:
- Can the creatives be 3rd party tagged?
- Do you have a spec sheet? Banner type (what formats do you support), File size, Loops required etc.
- Can you please send over an IO for this activity?
Currently I use PulsePoint on my site (Wordpress) with Adsense and Valueclick as the backup tags for all ad spots.
I was thinking I could add their ad code as the backup tag on PulsePoint but my worry is it might not meet the required impressions as it will be sharing the spots with PulsePoint. The amount of impressions they’ve asked for will be the majority for that 1 month period. I also not sure what they mean by 3rd party tagged, I imagine it’s just a way for them to track the stats?
I don’t currently have a spec sheet, I’ve been looking around online and found some examples. I’m going to try and use those as a basis to make one…but I’ve got no idea what limits to set. I’m concerned I may make the spec too basic which might not be what they’re after but again, I don’t want to affect page loading times / my bandwidth too much. They’ll be advertising a video game so I’m guessing a larger sized limit would be better for them.
I’ve tried looking up what IO means but can’t seem to find a suitable definition…
I’m also not sure what to do in regards to payment, ask for it all upfront?
I’m hoping a few here have been in the same boat, any information/tips you can offer would be appreciated.