I’ve been working on my website for a while now, focusing on services like website design, online stores, Google Ads, and social media management. However, I’m always looking to improve its SEO and ranking on Google.
Here are a few things I’m currently doing:
On-page SEO optimization (titles, descriptions, headers)
Fast load times and mobile responsiveness
Integrating Google Ads and social media ads
What would you recommend I do to further improve my website’s SEO? Are there any advanced strategies or tips I might be missing?
1- Improve the quality of your content, and that means make very easy to understand for your users. So that they spend more time on your website ultimately it gives google a strong signal that your website relevant to the user’s queries and is providing a solution to their problems. You will see a huge positive impact in your website’s rankings and organic traffic.
2- Provide your users a good experience by improving the page load speed.
3- Try to build backlinks from sites that are not spammy or adult and have relevant traffic to your niche, even non relevant traffic also helps to certain level.
To improve your website’s SEO, focus on the following strategies:
Optimize for Keywords: Conduct keyword research to find terms your target audience is searching for, and naturally integrate these into your content, titles, meta descriptions, and headings.
Create High-Quality Content: Regularly publish valuable, original content that addresses your audience’s needs. Longer, well-researched articles often rank better.
Improve Site Speed: A fast-loading site enhances user experience and is a key ranking factor. Use tools like Google PageSpeed Insights to identify and fix speed issues.
Mobile Optimization: Ensure your site is fully responsive and optimized for mobile devices, as Google uses mobile-first indexing.
Internal Linking: Use internal links to guide users through your site and distribute page authority, helping search engines index your site more efficiently.
Optimize Images: Compress and use descriptive alt text for images to improve loading times and SEO relevance.
Build Backlinks: Earn backlinks from reputable sites to increase your domain authority. Guest blogging, partnerships, and creating shareable content can help with this.
Fix Technical Issues: Regularly audit your site for broken links, crawl errors, or poorly structured URLs that can harm your rankings.
These steps, combined with monitoring your site’s performance through tools like Google Search Console, can significantly improve your SEO over time.
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I recommend that you adopt a SEO strategy that follows these steps:
SEO Audit: The first step in setting up a SEO strategy is to perform a comprehensive site audit, a thorough analysis to identify problems and opportunities for optimization. The tools you can use for this activity generally are categorized in 3 areas: Web crawlers (e.g., Screaming Frog), organic analysis tools (GSC, GA4, Keywords Planner, Ahrefs…) and manual analysis (looking at the SERP and competitors)
Then, dividing between SEO On-page (Technical and Semantic) and Off-page, follow these steps:
SEO On-Page
Searching for and removing duplicate content (through the use of canonical and/or redirects
Issue resolution and optimization (e.g., redirects on 404s, optimized robots.txt to improve crawl budget, clear sitemap)
Performance (reduce images weight, lazy loading of resources, javascript check, tag and scripts optimization)
Keyword Analysis: Map target keywords, divided by topic and search intent (transactional, commercial, informational)
Keyword implementation: insert the keywords in meta tags, text, alt text
UX
Website Structure
Internal links
SEO Off-page
Link building (guest posting, PR, new and various contents, Social Media, Video)
Below are some links to resources that have been so helpful to me, and I hope they can help you too:
To enhance your SEO further, consider implementing a content marketing strategy with valuable blog posts targeting specific keywords. Focus on building quality backlinks through guest blogging and partnerships. Additionally, optimize for local SEO if applicable, and regularly update your content to keep it fresh and relevant.