True True True Or False

Marketing
1

Misconception about affiliate programs:nono:

Now a days am researching on affiliate marketing program through out my research I figured out that people have few misconceptions for this program. I sorted them as a myth.

Myth #1 - If you have affiliates, you will lose money on sales that you would have gotten anyway.
Myth #2 - Your AdWords costs will go up, because you will be competing against your own affiliates.
Myth #3 - Customers become affiliates just to get a discount on your software
Myth #4 - Your reputation will be damaged by affiliates using unprofessional tactics.
Myth #5 - Simply having an affiliate program will generate more sales.

2

First I agree with all of your myths you have pointed out here.If you have some qualified affiliates then they can boost up your product sales and give you more profits.To me more qualified affiliates means more income.

3

Care to elaborate on why they are myths? If people have these misconceptions, just saying that they’re wrong won’t convince them I’m afraid. Give them some good reasons why these are myths.

4

I appreciate your suggestion,But i cleared one thing, that I’m researching on affiliate marketing programs.Still I also haven’t got why are they called as a myth,I would really appreciate if you experienced guys care to add some explanation to my post,as I’m new to this field. I don’t possesses a proper knowledge,Its my learning phase.

5

Very nicely formatted post and all, but it’s not as black and white as you’re trying to make it look like I’m afraid.

Having managed a fair few affiliate programs myself, I want to argue with you on quite a few of these points:

Depends. If affiliate program isn’t your main/only source of leads and you have a certain degree of brand awareness (people are actually looking for your products) then it is quite true that affiliates snatch up SOME sales that you would have gotten anyway. (with emphasis being on the word “some”)

The key here is to choose your affiliates and work only with those who you know are actually able to generate NEW leads, rather than steal your existing ones.

Myth #2 - Your AdWords costs will go up, because you will be competing against your own affiliates.

Once again, depends.

If you recruit PPC affiliates while doing PPC yourself and don’t list keywords that they are not allowed to bid on then this scenario is very likely to happen.

Myth #3 - Customers become affiliates just to get a discount on your software

Often. Especially when dealing with e-products, such as e-books or training courses.

Once again, the key is to actually CHOOSE your affiliates and not let just anybody to approve.

Another thing that helps is setting a minimum payout threshold and making sure that the minimum is larger than what you pay out for one sale.

Myth #4 - Your reputation will be damaged by affiliates using unprofessional tactics.

Depends. I won’t even explain as it’s quite obvious.

Myth #5 - Simply having an affiliate program will generate more sales.

This is the only one of your five points that I actually agree with. People do indeed tend to believe in the “If you build it, they will come” concept. Quite obviously, this isn’t so.

6

Janark,
Myths and Realities are always contradictory thats why they are called “Myths”.Thanks for letting us know the other aspects of Affiliate marketing.It can vary, depends on the circumstances.

7

Affiliate programs work. U just need a good product to sell and an attractive page to market it. After that its all about finding more people interested in buying the product to visit the page. Either by seo, paid advertising, link exchange, whatever. But generally, a good product sells itself.

8

You appear to have misunderstood what was said. The post you are referring to gave reasons why the first four of your “myths” are not necessarily correct and that they can in fact be reality if you don’t set things up properly.

Only the 5th Myth is always a myth and never reality.

9

I’m agreed with the above reasons why the myths are not correct.I was just trying to share my point of view,On what are the Myths & Realities.
Thanks to all for sharing a relevant justification on this thread.