I was not talking about any sites in particular (♪ you’re so vain, you probably think this post is about you ♫) but directories in general.
And who is in there to say which one is wrong or right to push to the top. You?
I never heart anything from G. that says contact, tos, privacy pages are of no use
rubbish which should be avoided by any cost in SEO quest for high SERP.
If I missed that announcement, feel free to point me to where it says so.
It’s up to you which pages you want to push to the top. If you think the most important one is your privacy policy then that’s your choice. I’m suggesting that for most sites, that would probably not be the best choice, but who knows, maybe on your site the privacy policy is the most important thing for people to see when they land on the site. For my site, it isn’t.
And why not? If they can to navigate to page they want in one click, then what difference does it’s make how they got to initial page in a first place?
Because a high proportion of surfers are fundamentally lazy. I know from looking at my site logs that many people do successfully use the site navigation, which I’ve made as simple and straight-forward and obvious as I can. But a significant minority, even when landing on a page that gives them a good information scent for their search query, don’t bother following a single link. They’ve landed on a page that doesn’t have the information they want but has a blindingly obvious link to that information, and they leave without clicking through.
I don’t pretend to understand it, it isn’t the way I work, I persevere and follow the information scent and try to use site navigation and restricted searches on Google to track down the answer when I find a site that looks like it might have what I want … but then I also read books, try to cast an informed vote and believe that allowing language to revert back to a series of grunts and shrugs is a bad thing … which puts me out of step with a large chunk of the population…
Here is an example of why I say that.
If you Google for: free listing you will find AMRAY directory in #1 position but it won’t take you to index page but to submission page and if you visit that page, you’ll find why I say that every page you place on top in SERP is count.
That’s fine, and an excellent example of why it isn’t always the home page that you should prioritise for all search terms. Sometimes an inner page is better, because it answers typical questions or gives a suitable call to action for targeted traffic (ie, traffic arriving from particular keyword searches). A submission page, for a site like that, is a great one to have as the first result … because it allows and encourages people to jump straight in and engage with the site. Do you really think that your terms of service would have the same effect?