So what's new in SEO?

Marketing
1

About 8 years ago, I was a fairly regular user of these forums, and got deep into studying SEO. I drifted away from this area of knowledge for various reason, and have to get my hands back into it.

So what happenned in SEO in the last 8 years ?

8 years ago, 3 things mattered :

  • On-page content (title mostly and text/keywords in page secondly)
  • Pagerank (brute inbound links weight, and in-site flow)
  • Inbound links text relevance.

The fist signs of contextual relevance of websites hosting the inbound links were showing, as well as the link age factor.

Now assuming these other factors have settled in by now, what are new parameters that have emerged since then and are considered and widely accepted by the community as important as well nowadays ? (I’m not looking for hypothesis but for things that (almost) everyone agrees on).

Thanks for anyone who’ll brief me about 8 years of changes in a quick post :).

2

i am not a expert on this but i think it has been bit complicated and competitive with those years, with the introductory of social networks and blogging and stuff like that

3

Hi,
First post for me here but here goes :slight_smile:

Recently, Google and Bing confirmed that social signals(ie: links from Facebook and Twitter) are taken into their formula and that they do take into account the social authority of Facebook and Twitter accounts. Of course, this is very recent news and apparently the search engines are just testing this out right now - but I’m inclined to think that this will be a growing factor as social media continues to grow.

4

Nothing is new now in SEO. All things are same even some good sources developed in different channels.

5

5 SEO Tactics to Explore in 2011

Exploratory Tactic #1: HTML5

Thіѕ nеw way οf coding іѕ cleaner аnd allows designers tο dο equipment thаt HTML 4 аnd CSS (whісh аrе preferred bу mοѕt SEOs) сουld nοt dο before. HTML5 іѕ changing thе way sites аrе designed, crawled, аnd used bу consumers. Long gone аrе thе days οf Flash, Tables, аnd οthеr code hogs.

Exploratory Tactic #2: A/B Testing

Mу ехсеllеnt friend Joe Hall brought thіѕ one up οn Twitter. Aѕ a frequent panelist οn thе Landing Page Optimization panel аt PubCon, I know thеrе аrе many people thаt always want tο try A/B testing bυt never find thе time tο dο іt. Sο much саn bе learned wіth testing аnd many more conversions mаdе.

Exploratory Tactic #3: Microformats

Local search marketing іѕ аll thе rаgе bесаυѕе thе global community іѕ looking more tο thеіr local area thаn еνеr before. Thе search engines аrе responding bу changing thе way search consequences аrе ѕhοwеd. If thеу see thаt users’ intent fοr a search іѕ tο find a local provider, thеу аrе ѕhοwіng integrated local consequences. Thеѕе consequences аrе outranking аnd being mixed іn wіth natural search consequences. Thе result аrе natural looking listing thаt hаνе more items lіkе location markers аnd stars frοm review ratings thаt draw thе users’ eye tο those listings.

Exploratory Tactic #4: Guest Posting

Wе аll dеѕріѕе link building, аnd yes іt hаѕ gotten harder tο dο. Thе best way tο gain backlinks іѕ still ехсеllеnt ancient fashioned marketing, bυt guest posting (done rіght, nοt spammy) іѕ a additional ехсеllеnt way οf gaining ѕοmе links. If уου take a look аt mу οwn personal site’s backlinks (οn OSE), уου see thаt mοѕt οf mу links come frοm guest posting аnd being a раrt οf οthеr people’s postings.

Exploratory Tactic #5: CRO

In thе еnd аrе conversions. Wе аll аrе online fοr a reason, tο gеt conversions οf аnу аnd аll kinds. Yουr conversion саn bе a lead, sale, click tο publicity, awareness, οr retweets fοr јυѕt a few examples. Thеrе аrе ѕο many kinds οf conversions, thе one thing уου need tο rесkοn аbουt іѕ “whаt dο I want out οf mаkіng thіѕ website.” Once уου hаνе thаt, аll οf уουr prospect decisions ѕhουld bе based οn thаt goal.

6

Hi,

Local visibility and loading time for websites will make a lot of difference as far as optimization and ranking visibility is concerned in 2011. You can also encourage your customers to post reviews on local business sites.

Thanks

7

I don’t now much about the changes in SEO past 8 years. According to my knowledge, I would like to share these new things about SEO:

  1. Google Translate for Android, an app that lets you instantly translate between 53 languages, has been updated.
  2. Bing will now assemble the important information such as the price, fuel economy, user rating and listings in your area right within the search result for the car of your choice. Hope this will help.
8

The basic’s of SEO have not changed really but new ways of promoting always come along,in the past we never had Twitter,Facebook or the likes.

So yes it has changed and web masters have to adapt to new techniques.

9

HTML5, Microformats, Twitter? None of these are related to SEO!

To be perfectly frank, SEO has grown and it has taken its toll on search. At the moment Google are in the firing line over poor search results as more often than not search quality has decreased and people are sick to death of dealing with websites either covered in adverts or trying to sell them something.

Absolutely nothing has changed, apart from a few new topics on the web as people has mentioned. Like MySpace and forums before them, these methods do next to nothing for SEO and are typically avenues for people to spam their services. However, Google are starting to sit up and take notice of the recent criticism, and I think that within the next five years the model of search will change dramatically.

10

Well, the only thing that has changed - is that content is being crawled at a faster pace - and a lot of sites are using social media to leverage their SEO campaigns.

The fact remains a lot of things have remained the same over the years, but faster indexing as come around now - also; people think about SEO when they mention Twitter or Facebook because they think it helps with SEO, but the only thing the social networking sites do for you - is bring traffic, and possibly backlinks.

11

It is seeming to be very much innovative and competitive these days.

New stuffs have been introduced to learn to face competition.