Yes I guess my question is this:
So many people are using ecommerce solutions like zencart but in order to be able to truly customise how a zencart site looks, you have to learn zencart's particular api or use their drag and click page builder which is just pointless if you already know how to code right?
Anyway, that means that every time a new ecommerce solution comes out, u have to learn a new api. It seems awfully wasteful to me, why not just have one really wicked shopping cart script that you can just bolt on to any site that you design and do away with the whole drag and click editor ecommerce thing.
What I want is a php shopping cart and not a whole shop. Do you get me?