Quickest way to add long tail keywords to well ranked site

Hi guys

I have a strong site with top ranks for highly competion keywords and phrases. I want to target zero competion long tail for better conversions.The questions is I want to make this simple as there are many long tails to target.

Can I just add the longtail phrase within a sentance of a product description to rank top position? Or must you add the long tail to the title and meta description?

Example

gold jewellery within southern area

This would look very strange as the title tag, so should I not just put the long tail within the descrition only? And hope my current links help rank well for this longtail.

Any tips to make this a simple process?

Steve

Use google keyword research tools and google.com Suggestions Related Search to make it more impact.

The best way to target long tail keywords is NOT with existing pages… It’s by adding new pages - one for each long tail phrase you want to rank for…

For example, add a page where you talk about what the “gold jewelry in the southern area” is like. Maybe mention how it differs from jewelry in the northern area… and have a link to a separate page that targets “gold jewelry in the northern area”. Although, I would definitely use something other than “area”… If you are talking about southern part of some country then use the country name. No one is going to search for “gold jewelry in southern AREA”. As the previous poster suggested, use the Google Adwords external keyword tool to research what people are searching for.

For each page this gives you a whole new set of onpage factors to work with. For example, the southern jewelry page if targeting “gold jewelry in sourthern france” might use some of the following for its own page elements:

<title>Gold Jewelry in Southern France</tite>
<h1>Fantastic Gold Jewelry from the South of France</h1>
<h2>French Gold Necklaces of the South</h2>
<h2>Gold Rings of South France</h2>

and include the keyword phrase (or a slight variation) in your web page name like gold-jewelry-of-south-france.html.

I always make my title equal to the exact longtail phrase that I am targeting since it is the MOST important on-page ranking factor. I usually make my <h1> target a slight variation of the targeted phrase and maybe add a little “flair” with a few extra words to make it more appealing to readers. The <h2>s I use again to target variations of the targeted keyword phrase. And the URL I try to make very close to the targeted phrase from the <title>… a slight variation of the targeted phrase.

By using all the slight variations throughout the key on-page HTML elements that are ranking factors, you not only help the page to rank for the targeted longtail keyword phrase, but the page will also rank for lots of slight variations of the phrase that you likely didn’t think about.

This kind of “mix it up a bit” logic works on head term pages as well.

You do not need it in the meta nor do you need to create a new page. Just try it and see what happens. You can rank for long tail on strong pages by adding it appropriately in the body of the page, usually higher in the page is better.

I agree with Canonical that creating pages for long tail’s is good. But if you have a company website, or an ecommerce site, or one that is based on usability and less on pure keyword pages ranking, you might need a different tactic.

One you could use is a mix of Canonical’s suggestion and your idea: Make a few extra pages linked from the high ranking head term pages, and mix 3 to 5 long tails (that are related) per page title/page.

Highly relevent : yes I agree with what you say, it would be crazy to create a new page if you have say 100 longtails to target. I mean if your site already ranks top for big broad phrase such as mens earrings, so just adding “south london for mens earrings” into a current product should give you top ranks for that longtail.

I will test it out just adding the longtail to a current page and see what results I get,

canonical : I think for a new site or a site that does not have much back links would probably need to create a new title, ect for each longtail, but a strong site that has been around for 5 years with thousands of links should not need to go that far to get top rank for zero competition longtail

Can anyone else add to this discussion?

Kind regrads
Steve

Putting long tail keyword on title make no sense just target the good keyword or popular keyword for you to have a traffic using short tail or long tail keyword may help to gain traffic but its depend what keyword you are using.

If you’re creating pages to target individual long tail keywords and their slight variations then having the main longtail phrase as the <title> makes total sence.

If you’re going to try to take a page that ranks well for head terms and make it also rank for longtail phrases that it doesn’t currently rank for which is much harder then of course having it in the <title> makes no sense… But adding a couple occurences of words from your long tail phrase to a page that ranks for a head term isn’t likely to do much if anything for your rankings for the long tail.

If you’re not going to create new pages for longtail keyword phrases then the BEST way to get a page that ranks for a related head term to rank for various longtail phrases is to simply build a few links to the head term page using the long tail phrase and slight variations of the phrase as the link text. One inbound link with a long tail phrase as the link text will likely carry more weight that mentioning the longtail phrase 20 or more times on the page.

As always, backlinks with the targeted phrase as the link text will do far more for your rankings than content on the page will.

is this right then?

Within a catagory page of your site that say has a page rank of 2, create a sentance with the lontail phrase with a link to a product page with the longtail mentioned again in that product description?

Steve