Whatever you do, pick a name where you can get the domain for that business name.
For domains:
- short.
- easy to pronounce.
- easy to spell.
- has something to do with what your business is about
- not owned by a squatter already
- domain ends in .com
the above 6 items are so difficult to do, that trying to do anything else is rather pointless. If you can get the above 6, register the name, and there you have the new name of your business.