Manage LinkedIn accounts for clients

Social Media
1

I’ve had several requests from clients to set up and manage their LinkedIn Company Pages. After researching, I’m finding conflicting posts on whether LinkedIn allows Company Profiles or not. I THINK I understand that they allow only Company Pages and that they can only be created by one who is an employee, has a company email address (xxx@mydomain.com) and has set up more than 50% of his/her own profile. I have a company email address, since I manage other parts of their online marketing, but how do I handle setting up employee when I’m not officially an employee?

And, what would that do to my own LinkedIn account because I really work for another company?

Is anyone else doing this? How are you handling it?

Thanks!

2

Your client [or an employee on their team] will need to start the LinkedIn page process [you can always walk them through it] and claim the page at which point if they are connected to you via LinkedIn, they can assign you to it. This insures the company and not a third party always has control over their page and is how you should approach all social channels.