How to prepare reports for our website?

Marketing
1

Hello experts,

Yesterday i have attend the interview regarding SEO in a company. Almost, i have said right answer for all the questions… But finally they told me to prepare reports for their website … But they did not give me the google analytics , webmaster central for that website… Then how can i prepare the report?.. The report must have following things…

  1. The report must contain backlinks of the website…
  2. The report must contain PR of the website…
  3. The report must contain, what are the areas that we need you improve for our website?
  4. The report must contain SERP position for our website for targeted keywords.
  5. The report must contain , what are the targeted keywords for our website?
  6. Suggest us some ideas to improve our rankings in Google…

I can prepare myself for first 2 questions… But I am little confused to prepare the report for rest of the questions,

Please tell me some suggestions to prepare a report,

Thanks,

2

Looks like they were talking about initial website analysis report as I figure out from your needed things in report. Opensiteexplorer and ahrefs gives a decent detail on almost everything you need in this report. See if this answer can help you.

  1. The report must contain, what are the areas that we need you improve for our website?
    There should be a user-friendly as well as seo-friendly structure a website should have. This point is targeting more of conversion rate where you may have to see which areas need attention. For example a website may be lacking a blog section, appropriate social media integration, robots.txt file, header and alt tags, clumsy look of a site and many things actually…

  2. The report must contain SERP position for our website for targeted keywords.
    SEMrush does a fair job on this. And if you have the list of targeted keywords, there are rank chcker tools on seomoz and seoprofiler.

  3. The report must contain , what are the targeted keywords for our website?
    Keyword research tools and competition analysis should do that job.

  4. Suggest us some ideas to improve our rankings in Google…
    This would involve recommendation of link building and marketing methods that are relevant to the website niche, what they have been doing already and what more they need to do to achieve desired results.

Hope this helps.

3
  1. The report must contain backlinks of the website… - This you can find via Alexa ranks…
  2. The report must contain PR of the website… - This is again you can find via pagerankchecker.
  3. The report must contain, what are the areas that we need you improve for our website? - This is your views which you need to suggest that can help the website to get rank in a better way.
  4. The report must contain SERP position for our website for targeted keywords.- this is again you can find online. check SERP for website.
  5. The report must contain , what are the targeted keywords for our website? - Use Google keyword tool, check competition, monthly searches and based on that you can make the report.
  6. Suggest us some ideas to improve our rankings in Google… - Forum posting, backlinking, social networking and of course PPC campaign can help to improve ranking.
4

How can I come to know the targeted keywords for those websites through Google Keyword tool?? It will gives us a keywords idea only right???

5

Here are some online tools that will get you info about the website:

  1. Backlinks: opensiteexplorer.org, backlinkwatch.com
  2. Google “Check Google PR”
  3. Generate a report with woorank.com :slight_smile: You might find some interesting things there.
  4. Check the SERP positions with Free Monitor for Google (google it!)
  5. Try using the Adwords Keyword Research Tool to discover keywords related to the website.
  6. I can’t give you an answer to that without know what website you are planing to promote. :slight_smile:

Good luck!

6

Try SEMRush, this will help in answering some of those questions

7

With that kind of report, you don’t know what to do? In the report they want you to do, it does not need of Google Analytic. If you really an SEO specialist, it was easy for you to figure out those basic reports.

8

I just made a simple Mothly report for my site. My report is divided into four part. Performance Summary, Traffic and Traffic Sources, Link Building and Backlinks, Analysis and Recommendation.

For the third and the six are the same question, it ask you to make a Analysis and Recommendation for the site just like a on page review. Fourth and fifth, its the ranking of the targeted keywords for your sites (the SERP)

9

The best thing you did is not using any tools for making this report. If you had used, the company officials would have been unhappy, as first of all, no tools will give exact results and no tools will give all these complete data.

You can easily find out the websites target keyword by either checking out their META tags or by checking out the META of their competitors.
You can get those keywords ranking for the website by manually searching on search engines.
You can also suggest some good and valuable keywords for their website.
Moreover you can check out the basic stuffs they have been doing and suggest some ideas on that.

For an interview process, this is more than enough.