How to Make SEO analysis on a site

Hi, I am new to this forum and even new to this industry, I am asked to generate a SEO Report for my company, I am given acces to CMS where I found most of the fields are missing like Title, Description, Metatags and I noticed even alt tags are missing in my site but is that all or I have to be more specific why our traffic is lowering or having less clicks. I am confussed what report to generate (just specify some fields missing in the cms) because of which out traffic is lowering or any other issues should I have to mention.

Please help me out,


Ofcourse the first attempt is onpage analysis to check medical tags relevent keywords and content copy writing then go for off page work,

First you need to analyze Meta Tags like Title tag, Keywords and Description. You can analyze Competitor keyword by using Google adwords, also You can use SEO Toolbar from Then u should analyze Indexed Staus, Relavency. Use Google Analytics and Statscounter for tarcking Visitors Report.

Just you can analysis your site in its gives you helpful information regarding SEO.

I’m sorry… But why is having a site map relevant to SEO?

Thanks a lot for your suggestions, its a great help.


Thanks a lot for your reply, you being so nice explained me step by step procedure, cool I will try to work it out.
Thanks heeps.

First u must concentrate on Met atags like Title tag , keywords and Description. You Can use Google Adwords for analysing competitor keywords.Your link should be user friendly and also do all Off page Optimization process like DIrectory Submission, Forum Submission,Social book marking ,Blog Commenting and Social Media Networking

Thanks for stating what is, for some reason, not obvious to most.

Content is the most important part of all this by far and away (for on-page SEO that is). Back links and collaboration with industry colleagues is very important to overall PageRank.

On-page SEO = 20% (approx.) while other factors like back links, blogs and social media marketing make up the rest.

At least, this is how we do it. Seems to be working nicely.


Woody House
Online Graphics USA and Canada


It sounds like the site has never been optimised so it’s unlikley that you’ll even have any rankings worth mentioning.

I would put in a report:

  1. Pages indexed on Google & Bing

  2. Any rankings that you DO have. (just check a few pages for obvious keyword phrases and then use something like Rank Checker to see if they rank at all or look in your Google Analytics for phrases that are resulting in visits)

  3. Add what you’ve said about the site not being search engine friendly due to the poor use of the Title tag and ALts etc etc

Finish by recommending that the site be properly made search engine friendly and that a competitive keyword anlaysis be performed to identify ranking opportunities.

I’m surprised nobody has mentioned the single most important thing on any site - your content. You can manipulate titles, metas, heading tags all you want but if you don’t deliver what your visitors are actually looking for everything else is pretty pointless.

There are many “i’s” to cross and “t’s” to dot when checking your website for proper SEO best practices. Here is our “website check form” in “interactive digital PDF” format. You can use it as a guide when checking your or any other website for proper structure.

Sitemap is not really SEO stuff… agreed.


Woody House
Online Graphics USA and Canada

First of all you should analyse what are you doing to generate traffic? What SEO techniques do you apply? Then add google analytics to your site. It wil give you comprehensive analysis.

Below is a keyword checklist to ensure that you have fully optimized your web pages to the current, generally accepted search engine algorithm rules.

URL: Get your primary keyword as close to the beginning of the URL as possible.

Title Tag: The title should be between 10 and 50 characters and include one or more keywords while still being descriptive.

Description: The description should be insightful and useful but it should also contain one or two of your more important keywords.

Keyword Density: Your content should be made up of all of your keywords and other text. A total keyword density (all keywords) of around 15% to 20% is the maximum you should aim for and anything less than 5% is unlikely to yield good results. Density for a single keyword should be between 1% and 7%. 1% seems too low, and 7% a little too high. Wherever possible aim for approx 5% with the primary keyword and 3% with secondary and subsequent keywords.

Header Tags (e.g. H1 and H2 tags): More weight is given to keywords that appear within H1 tags, then H2 tags and so on.

Text Formatting Fonts (e.g. strong, bold and underline): This may not offer much weight in algorithms, but generally if you bold the first instance of your keywords and the last instance of your primary keyword you should see some positive results.

Beginning Of Text: The closer you can get your keywords to the beginning of your page content the better. Try to include your primary keyword within the first sentence or two and also within the last paragraph.

Key-Phrases As Whole Phrases: If you are targeting Internet Marketing as a key phrase then do not split the words up if possible. Some effect is noticed if the words are split, but much more benefit is received by including the phrase as a whole.

Alt Text: Include your keyword at least once in the Alt tag of any images. Ensure that the text is relevant to the image and gives some information.

Seo Mistakes To Avoid

>> Avoid too many advertisement on your webpage, which makes visitors feel uncomfortable.

>> Irregular update on your websites. REgular updates boosts your PR.

>> Do not use SEO cheatsheet as it may harm your website. May lead to google penalty.

>> Irrelevant Title and the content.

Hope it helps…

Site analysis should be like this

1.Keyword analysis
2.Current ranking
3.On page factors.
4.Having sitemap or not
5.Keyword position in Social network sites, alexa.