How Make SEO Friendly Template/Layout

Marketing
1

I wanna make an search engine optimized layout/template with dreamweaver and css but dont know how to put or sort below page elements and which element should go first, second, third and so on with css for better seo ?

Title and Description and Keywords In Header.
Header With Logo.
Breadcrumb.
Navigation Menu in header, i mean: Home | Contact Us | Privacy Policy …
<H> Tags.
Sidebar Navigation (Left and right Sidebars).
Page contents.
Footer.
Anything else which should be give care for better seo.

Plz tell me how google crawl a page and how to put all above page elements one after one for better seo ?
Sory if i posted this post in wrong section.

2

I think even the people who work at Google don’t know exactly how Google crawls a page. :slight_smile:

I agree with you that Meta Title and Description should be early in your list.

If possible, you should move your header tags (especially the H1, H2) and your main content to be read before navigation and breadcrumbs.

Give your images alt tags and make sure that all your code is validated. Doesn’t hurt to check that robots tags and text are correct.

3

I find your question confusing tbh

You can use your CSS to display say a centre column higher up on your html page which according to popular belief is best for SEO.

But what you just said you we’re going to do to write things that are useless from an SEO point of view is something I will mention

I will explain

You said

Home | Contact Us | Privacy Policy …

no no no thta’s rubbish

People searching for home are not looking for you unless your name is home.co.uk or rightmove.co.uk - then it is good to have a “Home” link it still makes sense and is in context with their target words eg “Homes”

So lets say your name is

you would love this but it is an example

eBay

your site is called ebay

So Home

is eBay

Contact us is not contact us it is

contact eBay

Privacy is not Privacy Policy it is

eBay Privacy

Now “Distilled” are eBay’s SEO’s ranked 12 in the UK according to TopSEO’s but I bet they didn’t put those important SEO things in place on eBay

so even top SEO’s are sloppy!

I have not checked eBay btw but if you are curious see if eBay’s SEO provider provided eBay with these easy to do fundamentals take yourself a looksey

Now that will work well for a site like eBay or other short word domain

However if you are CompareTheMarket.com that ain’t gonna work you are gonna be working form your keywords but in a different way as are restricted on site RE navigational things and either having names or keywords in as well to a certain extent. You are if you did your research going to use a different marketing strategy- a Simples one.

So one of the main reasons why it is said that yes you need your page content to appear first in regards to column nav or horizontal nav is due to the usual lack of keywords.

Then there is to follow on from that the lack of the ability to elaborate

all total; bullocks (I said baby cows) really as because

you can have a drop own menu

Widgets

Each item in the drop down can be

Blue Widget
Green Widget
Red Widget
Orange Widget
etc

Then each of those menu items can have a title attribute with a nice little keyword rich description of where the lovely “Widget link” is taking a person

So really if you are getting your keywords into things as you can in an appropriate manner the only way to find out what works best for your site in regards to which order things are to be displayed in is to try it and see.

This can be dictated by many factors including how easy your names are to remember and how much they are searched and how easy they are to spell and all sorts of things and factors.

So if your name is Llanfairpwllgwyngyllgogerychwyrndrobwllllantysiliogogogoch Cleaners

erm stick that down the bottom as the only people finding that are about half a dozen locals (though they might just happen to be the locals you need of course) Not the best example there as it is slightly contradictory so not in that context if you get my drift? EG GEO

if your name is

ACE SEO

Get your name in as much of your nav as possible and throw the idea of Contact Us Privacy Policy and Home out of the window as ain’t nobody searching for those to find you and those words are dead words. Squatters on your sites real estate

You only want a home page link saying home if you are home homegroup rightmove or the likes and not if you are erm examples “GT Gardens” If you are “GT Gardens” make that your home link. You don’t do “Services” you do GT Garden Services

Home Buttons are merely template default holding/space filler buttons IMHO like lipsum dorem whatsit

PS

Quick edit I had a quick split second glance at eBay and unless Distilled change it before you look it does say “Contact Us” and not “Contact eBay” in their prominent contact link

Tut Tut

Missing an opportunity there eBay.

Last time I searched “contact us” I wasn’t trying to find how to contact eBay

4

lol MrFlicks, I hope you keep posting here.

Just build a well structured page, you can even use Google’s SEO guide for that, but unless you’re in a very low competition niche it isn’t going to make much difference. The most important SEO signals are off page and plenty of terribly built pages rank really well because they have great backlinks.

5

I might JJ

I think people have a tendency to forget how incredibly stupid SE’s and their spiders really are tbh. It is like people assume a spider is going to match up their “Services” & “Products” links without the very close (very very close) proximity text to tell it what “Products” & what “Services”.

I think I said horizontal above when I meant vertical btw those who read this.