I have a website whose content will essentially remain unchanged over time as it serves as a promotional platform for my work, essentially like a presentation letter. I won’t be adding new content periodically. The store it contains is based on a fineartamerica script, which is externally managed and displays my photographs for sale. I include a blog, but due to when it was created, it’s on a different domain, even though it’s linked through a tab labeled ‘blog.’ How can SEO be managed for a page like this, when the primary recommendation is ‘add new, high-quality content,’ and that’s not possible to fulfill?
The best way to keep a page in the top positions on Google is to make frequent changes to its content. After all, Google likes that.
However, this is not compulsory. If you respond to the search intent of your users, and your content is relevant with optimised text (title ; H1 etc ) you should retain your ranking.
Also, don’t hesitate to add a few backlinks, which can help maintain a well-referenced page.
@michaelgrrd1 but if my pages are about me, contact…etc How much can I change or add to the content? What’s already published on these pages won’t accept many changes unless I do significant work that deserves to be mentioned to enhance my professional profile. I can’t include all the orders I get. Do you understand my concern about adding content?
I have a couple of sites which basically advertise a range of services (not web-related). Because there is little change in the services, there is little change in the content, but the pages rank highly. (Admittedly, neither is in a highly-competitive niche.)
The quality of the content is more important to search engines than the quantity. Many sites do not lend themselves to ever-changing content and yet perform well in search. The benefit of constantly adding new content is less for SEO and more for encouraging visitors to return to see what’s new.
Make sure all on-page SEO components are optimized, work on making your website faster and more mobile-friendly, and think about generating links to increase the authority of your website. To improve your SEO efforts, try to improve your blog content or link to it more expertly.
What does this mean practically ?
For you to evaluate it better, the website I’m referring to is www.agustipardo.es. Do you see any SEO errors in what we are discussing, considering that it’s not designed to add new content regularly, and the linked blog on the homepage has a different domain?
Pages such as About Me and Contact are not worth for SEO effort, because no matter how much you work on those pages Google isn’t going to rank them easily. They are only useful for users to contact you or learn more about you, So just put those page links in your website’s navigation bar. But if you really want to rank those pages do off-page activities like guest blogging and article submission, and put your about-page link in the author section of those sites it will help you in ranking.
I would also recommend paying special attention to the off-page SEO. This is a very important detail that should not be overlooked when it comes to ranking a page on Google. Off-page strategies such as link building, guest blogging, and social media engagement are crucial to boosting your rankings. Think about effective off-page strategies such as backlinks from forums. They can greatly enhance your SEO efforts and drive steady organic traffic to your site.
Be very, very careful about this. Many forums, such as this one, will ban members for link-dropping. Additionally, on any reputable site, user-submitted links are marked as such, or as “nofollow”, rendering them useless for SEO. Yes, you might generate some organic traffic to your site, but only if (a) you are careful to adhere to the rules of the specific forum, and (b) you make a sustained and substantial contribution.
Even if you can’t modify the content of your website, there are still several things you can do to improve its SEO. Here are a few tips:
- Optimize your title tags and meta descriptions. These are the snippets of text that appear in search engine results pages (SERPs), so it’s important to make sure they are accurate and relevant. Include your target keywords in your title tags and meta descriptions, but don’t overdo it. You also want to make sure that your title tags are no longer than 60 characters and your meta descriptions are no longer than 160 characters.
Build backlinks to your website. Backlinks are links from other websites to your website. They are a signal to search engines that your website is authoritative and trustworthy. There are a number of ways to build backlinks, such as guest blogging, submitting guest articles to directories, and participating in online forums.
Submit your website to search engines. This will help search engines find your website and index it. You can submit your website to Google, Bing, Yahoo, and other search engines.
‘guest blogging’ is the echo chamber cesspit of SEO…
‘submitting guest articles to directories’ … dunno what ‘directories’ you’re referring to, but any link farm is going to be worth zero for SEO, because any site that does that is going to be blacklisted by the search engines…
‘participating in online forums’…see TechnoBear’s post 10 minutes before yours.
And how it works ‘guest blogging’? Can someone show me an example?
Do you contact blogs and propose to write articles for them?
Leaving aside the fact that many so-called “guest posting” sites are little more than Spam farms, I’ve never seen the point in this.
The theory is that you write a high-quality article, which is published on somebody else’s site, and in return you get a backlink. Well, OK - but anybody interested in your topic is now visiting another site to read your article. Wouldn’t it be so much better to publish that article on your own site and benefit from those visitors?
So, most SEO recommendations are of little use or counterproductive, right? Taking @TechnoBear’s statement as an example, the quest for backlinks is nothing more than another version of link farms that Google penalizes, using keyword density in texts can be considered SPAM… etc. So, with all the measures currently recommended for SEO, what sets you on one side or the other of the line? It seems like the same old recommendations with a new wording, doesn’t it?
Google provides a wealth of information, covering both ways to optimise your content, and things to avoid. I would always make that my first post of call, and check any “advice” given on forums or elsewhere on the Internet against Google’s guidelines.
This is a good place to start:
Certainly! While adding new content is ideal for SEO, you can still enhance your website’s visibility. Regularly update meta tags, ensure images have alt text, and promote your existing content on social media. Consider consolidating your blog onto the main domain to strengthen its SEO impact. Hiring an SEO expert can provide tailored strategies.
consolidating your blog onto the main domain @aniagul7643
The problem is that my blog is in a different domain than the main web, how can I do this?