Google Analytics Search Referral Keywords: Not Provided

Years ago I ran some websites and would always learn which keywords visitors used when they were referred to my sties. On my new website however I now see with Google Analytics that keywords are “(not provided).” Is this due to visitors accessing Google with SSL or something similar? Is this common or typical now? And are developers now SOL with regard to figuring out how users are finding their sites?

Does this article help?

Yes, thank you. Except I’m not sure what they mean by “branded” v “nonbranded”

That’s people who’ve included (or not included) your brand name in their search terms.

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