If you are at a loss what formula to use to produce good webcontent, think: infomercial.
It may sound simplistic, but it worked for me.
At my website design ny based company, I learned that truly good content is 100% unique and relevant. You always want to entice your readers by providing captivating material. Try writing about something you truly understand. Also, readers like things like bullet points and lists. It helps to keep them on track while reading the content.
At first the idea looks appealing, but you are actually mixing apples and oranges. That might make a nice fruit salad, but it won’t work for web content.
To write good content of any type you have to think about the medium that will be used to publish it. Jacob Neilson has a good article about the difference between TV content and web content.
I like to think of the difference as push and pull. When you sit down in front of your TV, you can’t pick and choose the information in an infomercial, you get what they serve you. Regardless of whether it’s a regular commercial or an infomercial, the information is pushed at you. That’s okay because you can always change the channel, but there is no guarantee that you will find an infomercial that serves up what you want to see.
When you access the web, you do it to pull information from one or more web sites. If you don’t find it in one spot, you click on to the next. Although there is no guarantee that you will find what you want to see, with the millions of websites on the Internet, your chances are much greater to find what you want than flipping TV channels.
In addition to Linda’s points, I would point out that while an infomercial might be a suitable way to present a product for a sales page, it’s a horrible way to present detailed information about a subject.
What I mean by infomecial on a webpage is content that has informational value, and at the same time is keyword rich for whatever term you are promoting on that page.
Second “sale” is dropping a couple of hints and putting a link next to it. This is likely to massively reduce your bounce rate, plus it gives you more opportunities to turn the prospect into a client on another page.
Maybe I should have included the note that this applies for websites that are there to generate business.
Actually, that is what I do… write content for websites that generates business. I’ve found the best way to do that is to represent the business as credible and expert in its field, providing the information that its customers need to make a purchase (or contact) decision. No tricks or gimmicks. Just honest, straight forward information written to address the target market’s interest and answer their potential questions.
If, for any reason, you are not a true expert, using the product and write from a pure user’s point of view, is a good alternative. More and more people are fed up with the bombardment of “expert opninons” and value the experience of other users.
Absolutely.
Although there are unfortunatley still too many gullible victims, the percentage of people wising up is growing nicely.
The feedback I get from my “no frills” website is beyond my wildest dreams.
I feel the contents should be plain and simple. Too complicated and lengthy article can take away the visitors from taking action.
Well, I think write a good content is not easy. If we need to write content than we should have proper knowledge of our products and what services they are providing. Content should be on easy words for reading.
Good content, if the niche is really challenging or obnoxious. I’ll write from experience or facts, add personality/humor and 20% relevant to what the person intends to get from reading it. The 80% will be on the resource box. Works so fine:)
All depends on your niches, after all, we need to entertain ourselves when writing and all it takes for a really good article is the extra time to sparkle it.
Writing content is similar to writing of any sort. The basic rules apply: (1) tell them what you’re going to tell them, tell them, tell them what you told them. (2) Write for your audience. (3) Eliminate fluff. Sounds simple, right? lol
In my view-simple and clear content will keep visitors coming to your site
That has nothing to do with an infomercial. Infomercials don’t care about being “keyword rich” and they don’t involve hyperlinks because they’re not web pages.
And this “strategy” is mostly nothing. “Content that has informational value”
As opposed to what? No informational value? This advice breaks down to “Write stuff that is good”
And as for dropping a couple of hints, what hints? Hints to what? Links to what? Why should this reduce bounce rate? Making it unclear what links do will increase bounce rate because that’s Bad. Web. Design.
Your post does not imply that you have a great formula for web writing.
Hi, simple and easy also not large content is good and visitors reads with attention …
Well, complex and long enough not to be a pointless wisp of nothing.
I agree somewhat to your opinion. In any article be in on web or paper, it must be easy to understand for the users. But my opinion is, unless you are a subject expert, you will not be able to write an user friendly version of it, Isn’t it ? So hire a real subject technical expert ( not some so called web writer or SEO content writer 
) to write about the subject matter and then later on you can sugar coat it and change the content to suit your audience.
All good points, what I do is like many said above make it easy to read but also I find breaking up the content with images or headlines helps readers read and click further on your site. If one is selling a product then yes knowing the field is important as well, do the research on it and make it enjoyable to read… Also I find if i am selling anything, make the content emotional, this can be either from another’s testimony or from your own experience as well, without of course making it like a sales pitch, be honest like you are all saying, but exciting as well…
Well that’s all about manipulating and harvesting from the contents; not all get well with all content.
I think it’s also very important to remember your target audience and product.
For example, if I was shopping for shoes online, I would like to hear about how they look, what they go well with, how comfortable they are, etc. I’d want lots of info in there, but personal flavor and humor could go a long way as well.
However, if I was looking to buy a server, I don’t want a lot of humor and personal flavor. I want a list of cold hard numbers which I can compare. If I got an approach like I got for shoes, I’d probably leave because it’d take me too long to discern the information I wanted from it.
simple content=good content=high quality.
there is more in simplicity when it comes to article writing