If you checked out the link that @sugardaddy ; posted and the video on the Kickstarter page, you should know that Ghost is NOT a "platform for ghost writing and expert authors who want money for writing something about another one". :lol:
Anyway, Ghost looks slick to me, in terms of its user-friendliness design and intuitive functionality. I have to agree with the guy behind it that popular blogging software and content management systems like Wordpress are becoming very complicated, especially for beginners. Yes, for savvy website owners, having control over every single element on our website and the ability to customize are important but a simple blogging software can do a lot in getting people started.