Found Weird Custom Adsense Code on another Site?

Marketing
1

I found this site http://www.autoevolution.com/news/infiniti-ex30d-gt-photos-and-details-17417.html
and i really liked the way their adsense is set up…so I was looking at the source code and saw this weird piece of code…

<!-- custom adsense start –>
<script type=“text/javascript”>
function google_ad_request_done(google_ads)
{
if (google_ads.length > 0)
{
if(google_ads.length == 1){ cls1 = “celltext_bigad”; cls2=“celltext_bigad”; height = “height=570”; padding = “<br/><br/><br/><br/><br/><br/>”; }
else{ height = “”; padding = “”; cls1 = “celltext_big”; cls2 = “celltext”; }

	var adcode = '&lt;h1 style="font-size: 120%;"&gt;&lt;a rel="nofollow" href="'+google_info.feedback_url+'"&gt;Ads by Google&lt;/a&gt;&lt;/h1&gt;';
		
	var ex_style = '';
	var margin_up = 10;
	if(google_ads.length == 1){  ex_style = 'font-size: 150%;'; margin_up = 85; }

	for(var i = 0; i &lt; google_ads.length; ++i)
	{
		if (i &lt; 6)
		{
			adcode += '&lt;div style="width: 140px; margin: '+margin_up+'px 0 15px 10px; overflow: hidden; font-size: 110%; '+ex_style+'"&gt;'+
							'&lt;a onmouseover="window.status=\\'' + google_ads[i].visible_url  + '\\'; return true;" onmouseout="window.status=\\'\\'; return true;" href="' + google_ads[i].url + '"&gt;&lt;b style="font-size:120%;color:#000000;"&gt;' + google_ads[i].line1 + '&lt;/b&gt;&lt;/a&gt;' +
							'&lt;br/&gt;' + google_ads[i].line2+ ' ' + google_ads[i].line3 + '&lt;br/&gt;' +
							'&lt;a onmouseover="window.status=\\'' + google_ads[i].visible_url  + '\\'; return true;" onmouseout="window.status=\\'\\'; return true;" href="' + google_ads[i].url + '"&gt;&lt;font color="#444444"&gt;'+google_ads[i].visible_url+'&lt;/font&gt;&lt;/a&gt;'+padding+
							'&lt;/div&gt;\


';
}
}
}
else
{
adcode = ‘’;
}

if(document.getElementById("first_ad_unit")) document.getElementById("first_ad_unit").innerHTML += adcode;// + '&lt;div class="leftcolsep" style="margin-left: 10px;"&gt;&nbsp;&lt;/div&gt;';

}

google_ad_client = “pub-2364887827571271”;
google_hints = “auto, moto, truck, automotive, F1, WRC, BMW, Chevrolet, Peugeot, Ford, Volkswagen, Mercedes, Audi, Fiat, Honda, Volvo, Vauxhall, Toyota, Renault, logbook”;
google_ad_output = ‘js’;
google_max_num_ads = ‘6’;
google_feedback = “on”;
google_ad_type = “text”;
google_color_line = “ff0000”;
//google_ad_channel = “1368523270”;
google_ad_channel = “0278960851”;
</script>
<script type=“text/javascript” language=“JavaScript” src=“http://pagead2.googlesyndication.com/pagead/show_ads.js”></script>
<!-- custom adsense end –>

what the heck is it and what the heck are Google hints and how do I use this on a wordpress blog?

2

They are still testing it.

Here’s an explanation:

http://www.askdavetaylor.com/google_adsense_parameter_google_hints.html

3

Looking at their alexa rank, it is possible that they are premium adsense publishers and as such they have different ad formats and options than normal adsense publishers.