Hello everyone,
I’d like to address this question to your experience in the business side of eCommerce, taking into consideration any knowledge you may have in regards to how Merchant Account providers and other parties involved in the process would view this kind of a situation.
I’d like register a business (for online retail) under an XYZ name. I will use this business as my main stage for all business activities (so far there’s nothing unusual here, typical setup). Now, I would also like to register another business name (make it ABC) as a “front” for my business operations as far as customer side goes. ABC would serve sort of like a brand name so that the public would have easier time associating the name with the products offered. The reason for this is that down the road I will venture into other markets, selling products for which yet another brand name would make more sense, again for the same clarity reasons - let’s say EFG.
For efficiency and centralization of the operations I’d process everything through XYZ and simply be visible to the public as ABC, and later also as EFG.
Here’s my question. From what you know, would this kind of a setup cause complications in any of the realms of eCommerce, credit card processing or anything of that sort?
Any feedback is appreciated
Thanks!
Many people already do this.
The key is to make sure your product
type matchs your merchant account.
For example, if you’re selling physical
products and then switch to digital
“virtual” products then this can be a
problem as the risk and rate changes.
But if you’re selling all digital items and
set your account up originally for similar
digital products, you should be fine.
What you’re doing can be taken a huge
step futher if you use the correct software…
This micro-marketing can be one of the
most powerful strategies you can use
because it allows you to laser focus your
sales message to the exact audience.
For example, I spoke with a supplement
sales company today and they wanted to
set up a “general purpose” supplement
website which will compete against the likes
of GNC etc … not likely to work.
Instead, I explained how he could micro-market
his supplements and run 1 website to specifically
address the weight lifting market and the
specific needs they have i.e. gaining massive
muscle growth.
At the same time, address the womens weight
loss market with an entirely different message.
And this can be done over and over with
multiple different segments to really target the
audience with the specific information they
care most about.
Of course … there is a downside to this …cost.
To run multiple websites, multiple knowledge based
ticket systems, multiple live chats, multiple affiliate
systems, etc used to mean paying for multiple
licenses.
But done with the correct tools, 1 license can cover
all these functions and allow you to drive your sales
message to levels where you can compete against the
GNC’s of the world and do it while making a good
margin.