I have been battling a long road to rank my local family owned business here in Colorado.
I had a high ranking Google products person say my domain name is going to be hard to brand and google is going to have a tough time ranking me do to possible attempted emd issues.
My site is
This is the registered corporations name.
All Specialty Buildings
But I was told that the name does not say what we do and the word All is a stop word.
So just curious of your thoughts of this? Do I need to change my domain name?
Can this be true? Our biggest competitor is a national company, they are mortonbuildings.com
We focus on a Colorado level, but cannot rank. They have a huge social following and a high domain authority, which I was told DA is just junk that a seo tries to sell packages for.
But not sure if our business name can actually be hurting us?
Any thoughts are appreciated