AVS and CV2 are extremely common systems for both merchants and consumers. AVS is not front-facing [except for errors] while CV2 requires one field. Either will increase abandonment but it's generally considered a justified loss as someone without a number or match is extremely suspect [there are of course some users who are legitimately lost due to a change in address or difficulty with the cvv code which they forget].
3d secure is far less common and while it's certainly secure, it's a decision which can have far greater impacts to abandonment as the user must leave your branded flow for another page, remember another ID, etc.
Most major sites go with CV2 and AVS without hesitation [measuring abandonment of course] and only opt for 3d secure if fraud becomes a serious issue.
http://en.wikipedia.org/wiki/3-D_Secure 3D history
http://usa.visa.com/personal/security/vbv/index.jsp Visa's program for consumers
http://www.mastercard.us/support/securecode.html Mastercard's program for consumers