Article on Linkbaiting

I just came across this quality article on Linkbaiting and discusses a lot of viewpoints of Linkbaiting and how to run a successful one.

Here’s the article:

Link baiting (or linkbaiting) is the latest buzz word in the SEO world and has come to be the preferred way to natural link building. It means to create something that naturally attract backlinks for your web page by getting people to talk about it, discussing it on forums and blogging.

Link bait in search engine optimization – The quantity and quality of inbound links are two of the many metrics used by a search engine ranking algorithm to rank a website. Link bait creation falls under the task of link building, and aims to increase the quantity of high-quality, relevant links to a website. Part of successful linkbaiting is devising a mini-PR campaign around the release of a link bait article so that bloggers and social media users are made aware and can help promote the piece in tandem. Social media traffic can generate a substantial amount of links to a single web page. Sustainable link bait is rooted in quality content.

Types of link bait

Informational hooks - Provide information that a reader may find very useful. Some rare tips and tricks or any personal experience through which readers can benefit.
News hooks - Provide fresh information and obtain citations and links as the news spreads.
Humor hooks – Tell a funny story or a joke. A bizarre picture of your subject or mocking cartoons can also prove to be link bait.
Evil hooks - Saying something unpopular or mean may also yield a lot of attention. Writing about something that is not appealing about a product or a popular blogger. Provide strong reasons for it.
Tool hooks - Create some sort of tool that is useful enough that people link to it.
Widgets hooks - A badge or tool, that can be placed or embedded on other websites, with a link included.

Ideas for Linking Bait:

* Make a valuable resource (lists, special reports, history of, how to, etc.)
* Interview (e-mail/phone) prominent people and publish it.
* Build a useful tool
* Write an interesting article
* Run a newsworthy ‘event’ such as a contest
* Test something new that has not been done before
* Be the first in doing something on the internet
* Write something controversial
* Be the first to write the latest news in your niche
* Be the first to expose a scammer
* Disagree with an authority
* Write some funny humor
* Make an interesting picture
* Be the first to research and document something
* Make a theme, plug-in or piece of software
* Make a tool that others can put on their sites but that links to you
* Make a joke about a known person
* Make a resource that is just in time for a major event
* Write an outrageous theory and back it up with logics
* Write useful comments on something that is happening
* Give something valuable for free
* Coin a new acronym in your niche and get people to talk about it
* Become an expert in your niche and write valuable information


How do you guys feel about this linkbaiting article?

Most of the things in that list described as ‘link baiting’ are what I would call ‘making a website’, it’s just about creating content. Seriously, what do these guys think we’re doing with our websites, if not making valuable resources, writing interesting articles, telling jokes and being controversial? The fact that anyone suggests that these things are in any way SEO just shows what a dreadful state the industry is in, where the only concept they have of a website is a hook to draw people in … for what purpose? To get them to click on ads, presumably.

It’s great to see them talking about quality content, but a shame that it has to be so wrapped up in meaningless and unhelpful buzzwords before it starts to attract anyone’s attention.

You can also check-out

its an article for linkbaiting.

I agree with Stevie… they are trying to grab attention to something that is not new probably for advertising purposes.