Apparently they are stopping the 20 second 'must watch' adverts in 2018 as everyone hates them. They will be replaced with shorter ones though.
I have been getting rather fed up with the amount of adverts on youtube. I don't mind the odd advert every now and then, like radio i listen to music and expect an ad break. It just seems recently that you have to be forced to watch an ad for every video.
I can't think of 1 single thing that i have ever bought because of this advertising. Normally the advert appears after i have been somewhere and bought something....no i don't want another pair of trainers i have already bought them!!!
There seems to be the illusion that the more adverts you put on the more people will buy stuff, at some point it has to stop as it is becoming like if you walked into a shoe shop and they yelled 'Buy our shoes!!!' at you continually, until they eventually start throwing shoes at you, knock you to the ground and take your money. Well maybe not the last bit just yet, although amazon isn't far from that. You looked at it, you bought it.
There is only so much crap you can get people to buy. Oh and seriously why try and sell me Taylor Swift singles when i am watching an Alice in Chains video???