My client has a product which is promoted on the client's website.
The product brand is "éson" and is featured on its own page.
Most people looking for this product brand will probably type "eson" instead of "éson". And the search ranking of the client's website based on either term is very different - "éson" ranking much higher (1st page on Google).
How can I improve the searchability of this page, considering customers will search for "eson" rather than "éson".
Thanks in advance,
PS. the Community Guidelines link doesn't seem to be working...