Vova Feldman is a serial entrepreneur, full stack developer, and the CEO & Co-Founder of Freemius, a monetization platform that helps WordPress developers turn any plugin or theme into a commercial product in minutes.
Vova's article
How to Create a Unique 64bit Integer from String
Vova Feldman explains how his company tackled the problem of converting URLs into unique 64bit integers to achieve optimum MySQL performance while querying