By Andrew Neitlich

Abundance from the home office

By Andrew Neitlich

When I moved from Silicon Valley to Florida, I was concerned about whether there would be any kind of dynamic, technologically-savvy economy in the Sunshine State. For those who don’t know Florida, it is known for tourism (e.g. Disney World and beaches) and agriculture, not for knowledge-based industries.

I have found that if you are creative, everything you need is at your fingertips. There can be even more abundance in small ponds than in the big ones (like Silicon Valley). Here are examples:

1. I am now inaccessible to people. In Silicon Valley, there are tens of thousands of marketing consultants. Here in Florida, I’m quite unique. And now people from all over contact me as an expert, one outside the Silicon Valley “kool-aid drinking” community. They see me as objective, with fresh insights.

2. I’ve found some great assets in my own community and have worked with them to build some great websites on a joint venture basis: a professional boxer, a world champion kick boxer, a nutrition expert, a healthcare marketing expert, an investment banker, and more.

3. With the Internet, if there’s a missing resource in my area, it is easy to find someone who can help.

It doesn’t matter where you live. If you are creative, see possibilities, and can help other people, you can succeed.

  • [blockquote] For those who don’t know Florida, it is known for tourism (e.g. Disney World and beaches) and agriculture, not for knowledge-based industries.[/blockquote]

    Maybe I am missing something, but is not the Space Center knowledge-based? This is the entire economical driving factor for the Spacecoast of Florida (where I live). We do have a lack of independent marketing forces local, as most work for some NASA contractor.

    The nice part about working online is that you can work virtually anywhere. :-D

  • Anonymous


    Fair point about the Spacecoast. I should have noted that.

    I’m on the West Coast, which is a bit of a backwater compared to other parts of the country, esp. Silicon Valley.

  • Mathew Patterson

    A great example of using online work to live where you love is Hugh Macleod of gaping Void: http://www.gapingvoid.com/Moveable_Type/archives/002138.html

  • Interesting you mention doing joint venture websites. I’ve had people ask me to do that with them as well. How do you manage it to make it worthwhile for both parties without becoming too much of a headache or distraction?

  • Sojan80

    I’d like to hear a bit more on joint venture websites and how they work as well Andrew… Mind sharing a bit more about with us?

  • Caskey

    Good post. Abundance is the key attitude to successful achievement. The feeling (and belief) in abundance allows for createive thinking and investment in your endeavor. There is never a shortage of “pain” in the business world.

    And if you have something to fix the pain, you WILL experience abundance. Check out http://www.samegamenewrules.com

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