Take A Ride – A Wild FileRide

By Phil Butler

filelogoFileRide is a startup social platform that runs on the user’s desktop. The Stockholm based development essentially creates a social network around files already on your computer, and with items you save from the cloud. In a very real way, FileRide is the reverse of cloud computing in that users do not file “share”, but file (interest) interact. As an example, two FileRide users have the same photograph stored on their PC, using the platform these users can now IM about, form groups around or comment on thier stored data. The reader might think of this as a sort of “super secure”, and fast social aggregator, with integrated instant messaging.

FileRide is an aesthetically beautiful development, and the user interface is superbly well thought out and logical. Aesthetics are so often overlooked in favor of utility or vice versa in developments. Such is not the case with FileRide, as the site illustrates how graphic design and function can go hand in hand. I had a long FileRide IM chat with founder Patrik Hedmalm today, as he helped me through some of the features. He led me around one of the most unique developments I have seen in some time.

FileRide landing page

FileRide landing page

Built Right

The FileRide client is built on top of the Qt (Trolltech/Nokia) framework. This configuration allows for engaging Windows, Mac and Linux users with a minimum of effort. Though FileRide is only currently available for Windows XP and Vista, and OS X, with mobile versions already in development. Patrik further applauded their decision on the current framework, saying; “It has also proven to be a great decision with regards to support, interface design, productivity and structure.” On the server end, FileRide is implemented in clean object oriented PHP, which according to Patrik, provides well supported scalability and stability. As for the striking design, Partik told me he did most of it himself, while Klokie Grossfeld helped in designing the Web interface.

Interface revealing several functions; video veiwing, left and right panes

Interface revealing several functions; video veiwing, left and right panes

Some Features

Like so many deep applications, FileRide is neither simple to describe, nor are the features easily listed. The interface is fairly redundant with top and middle nav elements. From profile creation and customization to instant messaging, there is not a lot that has been left out even at this early stage. The short list (there is a huge version) of user features is as follows:

  • Use tags to organize and navigate the media on your computer, your bookmarks, and your social network.
  • Store bookmarks for websites you like quickly and easily, then tag and share them with others or keep them private.
  • Find and discuss the media files and documents on your computer that other like-minded people find valuable.
  • Find out which of your favorite links, music, and videos are most popular, and join in a real-time discussion about them.
  • Meet and chat with new people sharing your general interest patterns and media preferences, based on your chosen tags and ratings.
  • Meet privately with friends, clients and coworkers to discuss presentations, contracts, spreadsheets, photos, and videos in a private chat channel or discussion forum.
  • Share documents and information easily and securely within your private group of organization.
  • Create a private profile page including links, videos, and photos and share it with your friends and associates.
  • Update your Twitter status quickly and easily via the Microblog.
  • Get computer help directly from software distributors or other users with the exact same files.
  • Discover and purchase new media and products related to your specific interests and preferences.
  • Simultaneously browse articles, videos, music, and links from Wikipedia, YouTube, and the Web which are directly related to your interests.
  • Watch videos from YouTube in a draggable player outside the confines of your web browser.
  • Create a custom Last.fm radio station based on music file in your collection

Some Cool Stuff

Besides the hundreds of feature aspects already resident with the FileRide platform, there are several very interesting subtle ones. First, FileRide runs in the background, and notes every time a user copies a Url, file or image, then a notifier asks if the user wants to send it to FileRide. Users can drag and drop MP3’s and other docs to their desktop in FileRide for categorization etc. Finally, as in the image below, a user can add an image, see contextual links to blog posts about the item, chat in real time about the item, comment on it, microblog about it, and perform a whole range of other functions at once. Though not fully refined, this UI has a very powerful potential. It is however, sorry to say, something you have to see and use in order to get the experience.

Apple logo expanded via slider bar, contextually linked to blog references, commented on via micro blog, and chatted about via IM.

Apple logo expanded via slider bar, contextually linked to blog references, commented on via micro blog, and chatted about via IM.

Actual Sharing – In Real Time

Any number of aspects make FileRide a unique development, but real time discussion sets it apart. Social bookmarking and aggregation services have needed this kind of real time collaborative all the while. As for security and speed of operation, the nature of my little quad core “walled garden” virtually ensures this user’s safety and quickness. In the screen below, I have tried to show how YouTube videos are shared and discussed. The green dot below some of the videos, indicate the user’s online status, while comment and share options appear respectively.

Real time discussion interface options

Real time discussion interface options


FileRide has been covered elsewhere, but only superficially. Even this rather in depth post cannot do the current platform or its potential justice. The Mac version along with iPhone and a lite Web access are upcoming, as well as a rather vast number of UI improvements. As for negatives, there are a few refinements that need to be added. The notification tool needs more function, organization of files is not superb and beyond tagging there needs to be object oriented classification. More services are on the way according to Patrik, but currently YouTube, Twitter, and Wikipedia are the only ones supported.

Part of the novelty of FileRide for some may be in its socialization method. This aspect is quite extraordinary in that the philosophy is reversed. Rather than friends sharing links and other data, common interests lead to friendly interaction and finding friends on via a user’s stored interests. For me however, the design excellence, philosophy and attention to detail in the development, add up to a first class development.

Almost forgotten tag wheel - toggled off for testing

Almost forgotten tag wheel - toggled off for testing

  • Gears

    Looks interesting. I might check it out.

    • Hi Gears, It is a fascinating take on social.


  • Always fun to check out something new on the Web!

  • Maggie

    Looks quite interesting. You don’t see this kind of thoughtful coverage very often now. Thanks Phil for sharing!

    • Thanks Maggie, It is refreshing that you noticed. The fact is, it simply takes too long to really test these things. I could tell stories of how other A list bloggers do these, but I will keep that for the book when I write it. Suffice it to say, it has always been a “press release” reiteration business – this beta testing thing.


  • Only if all these can happen in browser that’s truly portable. The requirement of local program installation is a major usability drawback.

    • Yang, They are integrating this as we speak, I just talked to the CEO. Everyone needs to look a little deeper into what these guys are doing, it is multi faceted and requires some in depth use.


  • secoif

    Is it just me or does the fileride logo look *remarkably* similar to the google chrome logo?


    Even the blue dot in the middle…

    • Hi SEO, Yes, besides a couple extra colors, a different shape, the elements being inverted in upon one another..it is just like it :) Actually, you are very observant, it is very similar in that the colors are almost exactly the same shade and tone. The inner world thingy conveys the same way, but FileRide give the impression it is walled in ironically, while Google’s is open.


  • adimauro

    The layout of the webpage is nice, but I’m getting a weird ‘quirk’. If you shrink your browser small enough so the bottom scroll bar appears, then grab the bar and scroll to the right…that whole side of the webpage is gone! It happened in FF, Chrome, Opera…but in IE, only the gray footer disappears.

    Anyone else seeing this? What’s causing that?

  • essexboyracer

    I looked at their homepage and thought it was a bit of a mish-mash of fonts and the message of what it was all about very unclear. I didnt get adimauro’s weird ‘quirk’ but the homepage just didn’t sell it to me. Perhaps sell it as a Method for Enriching the Data Yield from their’s and others social networks

    • Hi guys, Good Points, I have not seen the glitch but a few other small ones have popped up. To expect I suppose? As Essex points out, the homepage does not go far into explaining the depth of the platform. From my working with it and talking to their CEO, it has become quite apparent that FileRide is alot more powerful than I even described. As a sharing device alone it has great merit, but as a personal internal browser, it can be quite superior. As for content, I tested it doing some rather interesting filtering and consolidations – I will have to do an update to explain some of that. The thing actually had the capacity to be a very refined recommendation engine if meta search is employed ala Worio. Lots of potential if still nebulous.
      Thanks alot for the input really. As you guys know , input on these innovations is the best cure for what ails them, and often leads to even better innovative ideas. This is what the SitePoint community is best at and aptly so.


  • Hi Phil, thanks for the great article. I just wanted to clarify a couple of things –
    @secoif, FileRide has used the current logo, with a view of Earth inside an an “open box” that is also similar to but actually predates the W3C Semantic Web logo, since May 2007. You could say the colors are similar to Google Chrome’s, but so are those for Microsoft Windows and many others. I tried to dig up the FileRide logo on the Archive.org WayBack Machine but unfortunately they haven’t cached the image.

    @adimauro, that weird layout bug is fixed. Thanks for pointing it out.

    @essexboyracer, we’re working on refining and clarifying the FileRide message while simultaneously rolling out new features.

    cheers everyone / Klokie at FileRide dot com

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