This course pulls together advice and insights from throughout the UX profession to give you a crash course on the tools and techniques for bringing top-notch experiences to your users. The course couples advice from respected UX strategist Robert Hoekman Jr with seminal articles and instructive videos that teach you how to plan and design sites and apps that meet both user and business needs to drive conversion, retention, and loyalty. Each lesson opens with an overview of the subject at hand and offers insights directly from Robert. From there, you’re taken through a collection of the best articles and videos available for learning the nuts and bolts of user experience strategy and design. By the end of this course, you’ll have a firm grasp on why user experience work is so important and how to get started with everything from research to wireframing, from task definition to prototyping.