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This course pulls together advice and insights from throughout the UX profession to give you a crash course on the tools and techniques for bringing top-notch experiences to your users. The course couples advice from respected UX strategist Robert Hoekman Jr with seminal articles and instructive videos that teach you how to plan and design sites and apps that meet both user and business needs to drive conversion, retention, and loyalty.
Each lesson opens with an overview of the subject at hand and offers insights directly from Robert. From there, you’re taken through a collection of the best articles and videos available for learning the nuts and bolts of user experience strategy and design.
By the end of this course, you’ll have a firm grasp on why user experience work is so important and how to get started with everything from research to wireframing, from task definition to prototyping.
Lesson 1: Defining User Experience
Purpose, ideology, & scope
Usability 101: Introduction to Usability
Overview of content strategy
How to be persuasive: 7 persuasive techniques
A Definition of Interaction Design
Thoughts on the impending death of information architecture
Lesson 2: Design Research
Overview of user research
Situation-centered research: An overview
Advice on research methods
Activity Grid template
Lesson 3: Strategy Definition
5 elements of UX strategy
Overview of the "strategy onesheet"
Making Research Actionable: An Introduction to Design Criteria
5 Rules for Successful Metrics
Strategy Onesheet template
Lesson 4: UX Audits
Overview of UX Audits
5-Second Tests: Measuring Your Site's Content Pages
Disseminating Audit Results
Usability evaluation template
Lesson 5: Design Thinking
Overview of Design Thinking
Design Thinking ... What Is That?
Design Thinking vs. Innovation
What does "Innovation" really mean?
Tim Brown: Innovation Through Design Thinking
Lesson 6: Planning
Overview of Planning
How to run a brainstorming meeting
2 Rules for Better Design Teams
How to Run a Brainstorming Session
Lesson 7: Wireframes
Introduction to Wireframes
The Importance Of Wireframes In Web Design And 9 Tools To Create
OmniGraffle 5: Creating Web Sitemaps and Wireframes
Deliverables That Work: Design Description Documents
Lesson 8: Prototypes
The Basics of Prototyping
Paper Prototyping video
SpoolCast: A Practitioner’s Guide to Prototyping with Todd Zaki Warfel
16 Design Tools for Prototyping and Wireframing
The 5-minute guide to prototyping with Keynote
Lesson 9: Usability Testing
The Ins and Outs of Usability Testing
The Myth of Usability Testing
A comparison of testing types
Fast and Simple Usability Testing
Robert Hoekman Jr
Robert is a user experience specialist and prolific writer who has written dozens of articles and has worked with My Space, Seth Godin (Squidoo), Adobe, Automattic, United Airlines, DoTheRightThing.com, and countless others.