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Design Thinking is the latest buzz phrase to have taken over the business and technology world. In seems like the phrase is popping up in nearly every context. A few years ago, Lean UX was all the rage, following a few years focused on the Lean Startup. A few years before that, every tech company I knew was rushing to implement Agile development processes.
It’s not that any of these approaches have become less useful over time, but people are experimenting with new ways to build products and successful techniques to get attached to as “The Next Big Thing” that will prove to be a magical solution for everyone. The problem is that in the excitement of discussing something new, we don’t always connect the dots of our existing methods and people can be left confused as to how to best implement things all together.
Read this book to better understand Design Thinking, Lean UX, and Agile, and how to implement elements of each for your team.
Amanda Stockwell
Amanda Stockwell is President of Stockwell Strategy, a UX research practice focused on lean research methods and integrating user knowledge with business goals to create holistic product strategies for businesses large and small. She has a human factors background and an engineering degree from Tufts University, and frequently writes and speaks about her professional experiences.
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