Analytics are made up of data that can be analyzed to draw logical conclusions, and for UX design specifically, that data contains information about the users of your app or website, such as their age, their location, their interests, or simply their behavior — that is, how they use your app or website.
With this information, you can deduce who your users are and what they’re looking for, and when you know what they’re looking for, you can deliver it.
In this book, we’ll take a look at a selection of case studies and practical guides to show you how you can use analytics to improve your bottom line.
This book is for anyone who wants to get an understanding of how analytics might be used to improve site design and UX. No specialist knowledge is assumed.