User Journey Mapping
Visualize User Research, Brainstorm Opportunities, and Solve Problems
About the course
A user journey map is a powerful asset that's used to understand how people use our products. It is an essential tool for building websites, applications, and services. By visualizing user goals, phases in the journey, tasks, pain points, and sometimes feelings, a map can help teams build products by showing a global view of the user's journey, bringing stakeholders and product teams together. It can be used to brainstorm new opportunities, fix issues, design new services, and understand gaps within an organization.
This book will show you how to research, present, and use a user journey map. You’ll learn:
- What a user journey map is, and what it’s useful for
- The different types of maps and how to use them
- How to conduct user research for mapping
- How to run mapping workshops
- How to use your maps effectively
Author
Stéphanie Walter
Stéphanie is a User Researcher and Designer who focuses on building user-centered, inclusive and accessible products and services. She spent the last 11+ years helping her clients in different industries (banking, financial, automotive, healthcare, press, travel, etc.) deliver successful projects to their audience, all the way from strategy to the final product.
Course Outline
Chapter 1: An Introduction to User Journey Maps: What They Are, and What They're Useful For
Chapter 2: The Different Types of Maps and How to Use Them
Chapter 3: Conducting User Research
Chapter 4: How to Run Workshops
Chapter 5: Using Your Map Effectively