User research plays a crucial role in shaping any successful product or service. It keeps the user at the heart of the experience by tailoring it to their needs, and in turn provides real advantage over competitors. But with a growing arsenal of different research methods out there, it can be a challenge to know which is best to use, and when.
This guide offers an overview of the fundamentals for each of the most commonly used methods, providing direction on when to use them—and more importantly, why.
This book is for anyone interested in user research. No experience is required.