You’re beginning a user research project. You want it to go well. You want it to be interesting, to learn something new and to generate ideas. Most importantly, you want your project to make a difference. This book will show you how to achieve all of that.
This book is about the craft, the technique and the processes involved in running a design research project. Research is at the heart of user-centered design. Because it’s so central, we believe that research should be an activity that the whole team gets to participate in and feel ownership of.
Design research can sometimes seem a daunting, confusing world unto itself. With its own codes and jargon, it can feel like the domain of specialists, forbidden to outsiders who haven’t been trained in the rules. If you’ve ever felt out of your depth on a research project, been unsure what to do next, or wondered whether you’re “doing it wrong”, then this book is for you.
This book is for anyone interested in user research. You don’t need any prior experience.