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Researching UX: Analytics
Researching UX: Analytics
Notice of Rights
Notice of Liability
Trademark Notice
About Luke Hay
About SitePoint
Who Should Read This Book
Conventions Used
Supplementary Materials
The Importance of Analytics for UX
Defining Qualitative and Quantitative Data
A Look at Some of the Analytics Tools Available
Using Tools Together
Analytics Tools Summary
Checking Your Setup
Analytics Checklist
Common Pitfalls to Avoid
What Next?
Key Analytics Terms
A Guide to the Google Analytics Interface
Analyzing Your Data
Analyzing for UX
Individual Pages
Underperforming Content
User Journeys
Interactions with On-page Elements
Discovering “Hidden” Content
Device and Browser-specific Issues
Finding Problems with Analytics
Where Analytics Sits in the Research Process
Knowing Your Users
Using Data for Personas
Benchmarking Against Competitors
An Analytics-first Approach to User Research
Split Testing
What to Consider When Setting up Split Testing
Analyzing Split Test Results
Before/after Testing
Design Changes and Returning Visitors
Reporting to Clients or Internal Teams
Using Analytics for Continuous Improvement
Measuring and Reporting are Crucial
Conclusion

Community Questions