SitePoint
  • Premium
  • Library
  • Community
  • Jobs
  • Blog
LoginStart Free Trial

The home for developers

Track your course progress, manage projects, and find your dream job - all in one place.

Start Your Free Trial

7 Day Free Trial. Cancel Anytime.

SitePoint Premium

  • Access to 700+ courses
  • Publish articles on SitePoint
  • Daily curated jobs
  • Learning Paths
  • Discounts to dev tools
  • Library/
  • Text courses/
  • Researching UX: Analytics
Researching UX: Analytics

Researching UX: Analytics

Understanding is at the heart of good UX


Course details

4.4∙43 Ratings19 reviews

Published
January 2017
Publisher
SitePoint
Chapters
7

About the course

Good UX is based on evidence. Qualitative evidence, such as user testing and field research, can only get you so far. To get the full picture of how users are engaging with your website or app, you'll need to use quantitative evidence in the form of analytics. This book will show you, step by step, how you can use website and app analytics data to inform design choices and definitively improve user experience. By the end of this book, you’ll have a strong understanding of the important role analytics plays in the UX process. It will inspire you to take an “analytics first” approach to your UX projects. This book is for UX professionals, designers, product managers, and anyone interested in using an analytics tool to improve UX. No prior experience with Google Analytics or other analytics tools is assumed.

Author

Luke Hay

Luke Hay

Luke Hay is a UK-based UX Consultant who’s been working with websites since the 1990s. He prides himself on taking a user-centric, analytical approach to design, development and optimization of websites and apps. Luke currently splits his time between working as the Senior Conversion Strategist at integrated digital agency Fresh Egg, and as a freelance UX and analytics consultant and trainer. Always involved in his local digital community, Luke has helped organize and curate events for UX Brighton, and is one of the organizers of UX Camp Brighton.

Course Outline

Chapter 1: Why Analytics?
Chapter 2: Getting Set Up
Chapter 3: An Introduction to Analyzing Data
Chapter 4: Finding Problems with Analytics
Chapter 5: Analytics for User Research
Chapter 6: Measuring and Reporting Outcomes
Chapter 7: Google Analytics Glossary

Reviews
4.4

43 total

21
21
0
1
0

Course details

4.4∙43 Ratings19 reviews

Published
January 2017
Publisher
SitePoint
Chapters
7

SitePoint

Stuff we do

  • Premium
  • Newsletters
  • Learning paths
  • Library
  • Forums

Contact

  • Contact us
  • FAQ
  • Publish your book
  • Write an article
  • Advertise

About

  • Our Story
  • Corporate Memberships
  • Start free trial
  • Login

Connect

  • RSS
  • Facebook
  • Twitter (X)
  • Instagram

Subscribe to our newsletter

Get the freshest news and resources for developers, designers and digital creators in your inbox each week

© 2000 – 2025 SitePoint Pty. Ltd.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Terms of usePrivacy policy