Five Simple UX Principles to Guide your Product Design

Few things in life are constant: death, taxes, and strangers asking “So what do you do?” within a minute of a handshake.

As a UX designer, I’ve had a lot of practice over the years trying to nail down my answer.

Here’s what I’ve come up with:

It’s my job to be inside a user’s brain. I need to look at design from the mindspace of a user (actually, lots of users) and squash potential problems or confusion.

This never-ending process requires keeping UX present before, during, and after the build is complete. It’s always a challenge to act with the user in mind—influences like due dates and bottom lines sometimes cloud the way.

To help keep your product on the right path, I’ve assembled a list of five UX principles I use to guide my design process. Understanding how and why to make UX decisions goes a long way in explaining things to others on the team, which goes an even longer way in getting said UX decisions into the final product.