Let’s start with this premise:
The vast majority of UX defects don’t come from a lack of skill or talent or technique or process.
They don’t exist because there are no UXers or Designers on staff. They don’t exist because nobody “gets” the idea of good UX or UI design.
They don’t exist because people don’t know what they’re doing.
Instead, UX and design issues that are present in software products—sites, apps, systems—come directly from misalignment of individual intent.
In this piece, Joe recounts a project that taught him a most critical (and never-discussed) aspect of project planning.