A recent study found, that on average, designing a form to have a great user experience almost doubled the rate of successful first-time completions. For example, eBay made an additional $USD 500 million annually from redesigning just the button on one of their mobile form screens.
More conversions, fewer dissatisfied users, better return on investment. Can you afford not to improve the UX of your forms?
This book will walk you through every part of designing a great forms UX. From the words, to how the form looks, and on to interactivity, you’ll learn how to design a web form that works beautifully on mobiles, laptops and desktops. It’s filled with practical and engaging insights, and plenty of real-world examples, both good and bad.
“A splendid book that I’m happy to recommend to anyone who wants to create a good from — or to improve one that could be better.“ Caroline Jarrett, co-author of Forms that Work