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Analytics Tools for Optimizing UX

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    Analytics are made up of data that can be analyzed to draw logical conclusions, and for UX design specifically, that data contains information about the users of your app or website, such as their age, their location, their interests, or simply their behavior — that is, how they use your app or website.

    With this information, you can deduce who your users are and what they’re looking for, and when you know what they’re looking for, you can deliver it.

    This book is a guide to some of the top analytics tools that you can use to inform UX design.

    It contains:

    • 7 Analytics Tools for Optimizing UX by Jon MacDonald
    • 5 A/B Testing Tools for Making Data-driven Design Decisions by Jamie Murphy
    • Google Analytics: the Basics Explained, and Pitfalls to Avoid by Luke Hay
    • Google Analytics: How to Perform User Research by Luke Hay
    • Finding Problem Areas on Your Website with Google Analytics by Luke Hay
    • How to Perform A/B Testing with Google Optimize by Jamie Murphy
    • Deeper A/B Testing With Optimizely by Jamie Murphy
    • How to Analyze Heatmaps and Create A/B Tests with Crazy Egg by Ash Ome

    This book is for anyone who wants to get an understanding of how analytics might be used to improve site design and UX. No specialist knowledge is assumed.

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