Senior Marketing Automation Specialist

Title: Senior Marketing Automation Specialist Hybrid working Leading London Based Investment Bank Duration: 31/07/2025 Your role: Are you a passionate marketing automation and digital CRM practitioner, with experience in complex global organizations? Can you juggle a strategic global role and deliver on the ground expertise for our teams across our business? We’re looking for someone to join us at a pivotal time for our business as we expand our martech platforms and capabilities to support our future growth. You will: Drive and deliver the rollout of our Marketing Automation platform (Dynamics Customer Journeys) across our global business Deliver training and on-going development to key teams utilizing the platform Build and maintain a strong relationship with core Agile team members supporting the technical build and delivery of the platform Deliver successful migrations of data, preferences and templates across each of our countries and audience segments Step in as a proxy product owner on occasion to ensure delivery timelines are met Help build and deliver customer journeys/campaigns aligned to our global marketing strategy Your skills/experience: Demonstrable experience managing and delivering complex marketing automation platform initiatives Deep experience with Microsoft Dynamics Marketing platform, alongside Dynamics Sales CRM Experience in all aspects of marketing automation technologies – from simple email builds to advanced multi-step programmes and dynamic data initiatives Investment/Asset Management experience or complex B2B business experience Worked within an agile delivery model Strong knowledge of wider martech platform estates Excellent email template, HTML and CSS knowledge Strong understanding of complex data structures If you match the above criteria, please apply This role is advertised via Hays Talent Solutions.