Digital Product Analyst - 3 month contract

Digital Product Analyst - 3 month contract Retail Client London - 1 day per week in the office £450 - £500 per day inside IR35 A leading player in the retail industry, is seeking a skilled Digital Product Analyst to join their team on a contract basis. This is an exciting opportunity to work with a dynamic team on enhancing the user experience across their app and website, ensuring data-driven decision-making through precise analytics. Role & Responsibilities: Adobe Analytics Expertise: Utilise Adobe Analytics to monitor and analyse website and app performance, user behaviour, and key metrics. Generate insights to guide product development and optimise customer experience SQL Proficiency: Use SQL to query databases, extract and analyse large datasets, and create custom reports to support product decisions and performance tracking Roadmap Development: Collaborate with cross-functional teams to develop and maintain detailed product roadmaps, ensuring alignment with business goals and customer needs Measurement Plans: Design and implement comprehensive measurement plans that define KPIs and success metrics for new features and releases. Ensure all key aspects of performance are tracked and reported A/B Testing: Lead the setup, execution, and analysis of A/B tests for new features across the website and app. Provide actionable insights to inform product decisions and enhance user experience Feature Releases: Work closely with product managers, UX/UI designers, and developers to support the successful release of new features. Ensure that all releases are tracked, measured, and optimised post-launch Reporting: Regularly present findings and recommendations to stakeholders, translating complex data into clear, actionable insights Skills & Experience: Proven Experience: At least 3-5 years of experience as a Digital Product Analyst, preferably within the retail sector Adobe Analytics Proficiency: Deep expertise in Adobe Analytics is essential, including custom reporting, segmentation, and implementation SQL Skills: Strong proficiency in SQL, with the ability to write complex queries to extract and manipulate data for analysis A/B Testing: Hands-on experience with A/B testing tools and methodologies Data-Driven Mindset: Strong analytical skills with the ability to interpret data and make data-driven decisions Communication: Excellent communication skills, capable of articulating insights and recommendations to both technical and non-technical stakeholders Problem-Solving: A proactive approach to problem-solving, with a focus on continuous improvement and optimisation Adaptability: Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously Benefits £450 - £500 per day inside IR35, London - hybrid 1 day per week in the office How to Apply Register your interest by sending your CV to Lloyd Dunstall via the Apply link on this page Digital Product Analyst / Retail / Adobe Analytics / Product / AB Testing / SQL