Whats your on page optimization technique?

I wonder what kind of on page optimization techniques the gurus of SEO are doing… :shifty:

OK I’ll get straight to the point, can you guys tell me what are the best and most effective on page optimization techniques? :slight_smile:

I stick with the ‘best practices’: get your keywords in Titles, H1-h6 tags, meta descriptions, alt tags, etc. But make sure you don’t stuff the page with your keywords.

Lately, I’ve been also trying the top 10 optimization technique. You analyze the content on top 10 rankings websites for your targeted keyword and get the best out of it. Website Auditor is a decent tool to get the data for analysis.

Also use anchor text for internal links as well as external links. I’ve just recently experimented with putting nofollow to some unimportant internal pages so as not to seep the link juice out of my home page but it’s too soon to see if this does any good.

web site grader


I will do everything they recommend in their diagnostic, and my site goes UP in the SERP.

Work on social networking: Link exchange, commenting… backlink stuff

Focus on your target keyword and density of it.

Just used website grader mentioned above - will see if I can improve my score, it should help. I’m then going to compare to the top ten … thanks

Any other professional advice?

thanks djemcee - might have a look at that soon

Good content with keywords included, good title tags with included keywords and always use alt tags on my images.

Keyword research, keyword research, keyword research. No matter what you do afterword, if you don’t start with solid keyword research, everything you do (even if it’s nothing) will be for naught.

Once you’ve identified the keywords you intend to target (and have analyzed them for various factors - see JJMcClure’s sticky thread on competetive keywords analysis at the top of this board), start organizing the content of your Web site. What sections will the various pages go in, how will they be categorized, and which keywords will you use in each section? What will the headings for each page be (this includes the titles, plus the major talking points)? If you need to create a mind-map to help organize everything, do so. It’ll come in very handy later on. (You can do the same with a traditional outline, if that works better for you.)

If you haven’t registered a domain name yet, do so now. Okay, wait. Read www.domainwarning.com and www.nodaddy.com then register your domain name. If you can incorporate a keyword or two into it, so much the better; if not, don’t worry about it so much as long as the name is easy to remember.

Next, write your content using the keywords you’ve selected. Not in a Web page, but a word processing program like Microsoft Office, Open Office Writer, or even the word processor in IBM’s Lotus Symphony (my personal favorite, btw). Identify your page title and major headings by using the appropriate text; use your keywords liberally but carefully as well (yeah, I know - I contradicted myself; just “write naturally” while incorporating your keywords and you should be fine), and make sure the main copy’s keywords you’re using support the content and compliment the keywords in your headings.

Now, write it again. Nobody ever gets their copy perfect on the first try, or even the second or third. When will you know it’s done? When you can get the point across without adding or removing any more text. How does this impact SEO? Well, that depends on whether you were able to write your content with them in mind or not. Take the following example from aspen’s SEO guide: http://www.websitepublisher.net/article/on-page-seo/6

What does aspen mean by simple repetition? He means avoiding writing like this: (Source: http://www.copyblogger.com/writing-for-seo/)

In other words, keep it natural. Once you’ve gotten your copy written, edited, and you’re comfortable and know that it can’t be improved by adding/removing anything, plus you’ve used the keywords you’ve chosen appropriately, then write an accurate yet descriptive summary of each page that includes a compelling call to action using no more than 160 characters. This will become your META description tag’s content.

When that is done, write an alternate version of your page titles, to be used as the contents of your <title></title> tags. Make sure that the title acts not only as a title of the page, but also your META description tag as well. You never know when the META description tag will be used in the SERPs, so if you can make them blend in seamlessly, your chances of driving traffic to your site will have gone up.

What about the Web pages themselves? Yes, make sure you use your TITLE and META tags, make sure you use those headings, and make sure you do not neglect the other HTML tags (like using abbr to provide a keyword rich tool-tip; one favorite example of mine looks like this: <abbr title="Search Engine Optimization">SEO</abbr>).

Other than that, there’s not much I can think of off the top of my head other than to internally link your pages to each other. Aspen’s guide on search engine optimization goes into some detail about that, and since it’s going on 4am here (daylight savings time kicked in), I’m going to leave this where I’m at and head to bed.

'Night, all! (Any further questions, just ask here and I’ll answer them on Monday.)

On page optimisation can be summed up very easily:

  1. Write for your human visitors as if search engines didn’t exist

  2. If you’re targeting a specific keyword phrase then make sure you use it in the page Title, and the main heading and somewhere in the copy and support it with synonyms. Make your page relevant to that keyword phrase.

  3. Read it back to yourself or get a friend to read it and if it sounds spammy, it’ll look spammy to Google.


Absolutely true, 6 years ago before the Florida update. The rest of us realised a long long time ago that keyword density is not what you should be focussing on. If you use your keyword phrase so many times that you actually incur a keyword stuffing penalty you have bigger problems to worry about, like knowing nothing about SEO.

The question is about on-page optimisation, please read the thread before posting.

Creating unique keyword rich content.

I just make clean pages, pages that search engines can easily read, and I just try to add useful content. I do not worry about anything else.

I really agree with the above on keyword research, its one of the most important things you will do in your whole SEO strategy …

In amungst all of this - make sure you have Good content. At the end of the day, if your website is worthy of ranking - it is more likely to.

In on-page factor there should be keyword research and placement of that keywords in title of the web page and within content.

I simply use wordpress plugin which handles all my Meta Tags. Plus I use Heading tags which are quite important.

Also I try to maintain the keyword frequency in every article.

You should download the PDF that Google put out for SEO best practices. It outlines everything that an ethical webmaster should do

:slight_smile: Hi guys, I use below option for page optimization.

  • article submission
  • forum posting (through signature)
  • web directory submission
  • blog directory submission
  • participating in community sites like Yahoo Answers
  • press release submission
  • online group posting
  • promotional ads
  • link exchange
  • Social bookmarking in digg and deals.
  • Feed submission

ON page Optimization and of course proper Link Building Methods.