Hello Gusy,
[FONT=Verdana]Please search before asking basic questions. There are already threads on the forum discussing this, and you can find plenty of information elsewhere on the internet, such as:
Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations. Email marketing strategies commonly seek to achieve one or more of three primary objectives, to building loyalty, trust, or brand awareness. The term usually refers to sending email mes...
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