Originally published at: http://www.sitepoint.com/understanding-the-power-of-wordpress-page-builders/
In recent years, we’ve seen a huge increase in WordPress plugin development, in both free and premium versions. Page builders are one of the most popular trending plugins among developers, as well as regular WordPress users. In this article, we’re going to take a look at the power of WordPress page builders and their usage.
What Is a Page Builder
A page builder is a plugin or component of a theme that lets you structure and design pages with minimal effort and time. Many readers will be already familiar with the HTML components of the ‘Text’ view and actual ‘Visual’ preview of content in the WordPress visual editor. A page builder can be considered as an advanced version of the visual editor.
Page builders use components to build responsive page layouts inside a grid view. The widgetized sidebar of WordPress theme is a great example for understanding the concept of a page builder.
In WordPress themes, we can just drag and drop the available widgets into a sidebar and rearrange them easily. Once we save the sidebar widgets, we get a sidebar on our site with many built in features without any coding required.
Page builders provide similar structure and features to the page/post content area instead of sidebars. We can either use existing components or create our own components to design pages with a page builder.
In short, a page builder is a perfect tool for designing websites fast, with quality design and without needing to know code.