Originally published at: http://www.sitepoint.com/wordpress-email-marketing/
With over 35,000 plugins available, there are few things that you cannot do with WordPress.
For many site builders, the ultimate goal is to reach as many viewers as possible. Email lists are key to expanding your audience, and in this post, I’ll show you exactly how to turn your WordPress website into an email marketing machine.
Launched in the spring of 2003, WordPress has emerged as the world’s leading content management system (CMS). Today, WordPress powers some 17 newly published pages each second, generating 14.7 billion pageviews every month. It’s the platform of choice for business websites, and 22% of all domains registered install the CMS.
Marketing success hinges on your ability to reach the prospects that are most likely to benefit from your product, so you can educate them about your approach, and gradually build trust to the point where they want to do business with you.