Article: WordPress Email Marketing Plugins vs All-in-one Options

An excerpt from , by Jacob McMillen

Signing up to an email marketing service provider is a big commitment in terms of cash; too big for many.

The beauty of running a WordPress blog is that there are free and low-cost plugins for everything. There are dozens of email marketing plugins that can instantly get your site ready to go.

Unlike a one-size-fits-all solution, plugins are used to fill specific needs wherever you find them. They give you the flexibility to customize your site to your near-exact specifications. While this can be extremely cost efficient, a bundle of plugins can sabotage your site’s load speed, which is a MAJOR marketing no-no.

Premium plug-ins can be better but you can still run into server and deliverability issues.

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