Tips for tracking software?

Hi everyone, we have just built a new ad network and we met some problems in tracking our traffic, clicks and conversions.
1.Someone recommended us a tracking software called Offerslook, has anyone used this platform before? How does it work?
2.Some of our advertisers are using different platform with different parameters. We are not familiar with the postback URL. How to adjust the postback URL from our advertisers for us to track the conversions?
3.Is there any efficient way to manage our offers and affiliates?
Since we are new in running an ad network, we really need some tips here. Thanks a lot.

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